Using the Internet as a Tool
Instead of looking at the threats from the Internet, this session will look at opportunities from a practical perspective.
If you don't have a web site, should you? What should you expect from your web site? What are other reps doing with their web sites? Are there inexpensive ways to create and maintain web sites? You can use your web site to have a company intranet.
We'll look at using the web. You can research customers, including getting credit reports. Many manufacturers are giving their reps access to order status, inventory availability and even order entry via the web. We'll look at examples and see how easy they are to set up. We'll also look at options for manufacturers and reps to put literature and other information on the web for customers.
What about transferring other sales information via the web? Or doing your commission tracking, sales analysis, sales automation or accounting using web based or Application Service Provider based services.
The Internet isn't likely to replace reps, but it will change the way we sell. Learn how to leverage the Internet in your sales efforts.