Salespeople sell what they know (and what sells easily).
Yet most manufacturers' "training" consists of a binder full of catalog sheets and perhaps a plant tour to see yet another CNC (I know you paid a million dollars for that machine, but it really isn't any different than any other CNC machine).
Why not take advantage of new media (podcasting and web video) to organize more comprehensive training? Here's a great video about podcasting:
Several years ago Berman Information Systems did a survey that showed the average rep spends 17 hours a week in their car.
We can help you develop a training strategy and training materials to make sure the sales representatives that are selling your products are comfortable selling them.